One New Zealand is launching Unlock and becoming the first New Zealand telco to pick up the global trend of offering businesses a new way of managing staff phones.
This new approach to business mobile responds to changing work habits, and the growing importance of smartphones to live and play.
“Mobile phones are no longer just work tools. They’re your life remote,” said Joe Goddard, Chief Product & Marketing Officer at One New Zealand. “The traditional corporate mobile plan is having its desk phone moment, as it was designed for a different era. It doesn’t reflect how work and life intersect today. Our customers and their staff are increasingly unhappy about how corporate mobile plans work today.
“We asked ourselves, if we were redesigning our corporate mobile plan from the ground up, what would we want. The answer was Unlock.”
From corporate policy to personal value.
Globally, organisations are adapting to new ways of working. According to a 2021 study by Cybersecurity Insiders, 82% of organisations allow BYOD (bring your own device) to some extent.
Unlock is designed to support this shift. It allows organisations to balance security and flexibility in a single, coherent mobility strategy.
Crucially, it reframes how mobile is provided to staff. “Under Unlock, phones stop being a compliance-driven benefit and start feeling like a genuine perk,” said Goddard. “Businesses can better manage and reduce costs, while employees get something that feels personal and keeps rewarding them over time.
For businesses, Unlock reduces administrative complexity – gives employees One NZ’s best mobile plan, One Plan, at discounted rates, plus the ability to earn Phone Dollars, giving people more choice to get the phone they want for less. Also, for the first time, employees can add up to 3 companions to their mobile account, extending value to their whānau.
Starting with our own people.
One NZ is launching Unlock internally with its own employees as one of the first businesses to adopt this, and the sales team is expanding conversations with enterprise customers.
“Starting with our own people is intentional,” said Goddard. “Our people have asked for more choice, more freedom, and the ability to share mobile benefits with their loved ones. Unlock enables all this and more.
“No other provider in New Zealand is combining economics, loyalty, and mobility strategy in this way.”
For more information, please visit https://one.nz/business/unlock/
