MEDIA RELEASE - Vodafone has made 4G a reality for more Kiwis today, with the launch of its first “own brand” 4G-capable smartphone – the Vodafone Smart 4 power – for just $349.

The latest addition to the Vodafone Smart family of devices, the Vodafone Smart 4 power offers the complete 4G smartphone experience, without compromising on power, functionality or quality.

Packed with features including 4G capability, crystal-clear HD Voice calling capability, quality 5MP camera, large 5-inch display and 1.3GHz quad core processor, the Smart 4 power is perfect for those who want to access the speed of 4G at a best value price.

Matt Williams, Vodafone Consumer Director, says the Vodafone Smart 4 power is part of the company’s strategy to get more Kiwis using its fast 4G network.

“Until now, the rapid adoption of 4G has been driven predominantly by the widespread availability of the service – now available through Vodafone at 51 locations around New Zealand – and affordable pricing plans.

“The launch of the Smart 4 power is about driving further uptake of 4G by making the technology even more affordable and accessible.”

Matt continues: “We know our 4G customers stream content and watch HD video more than 3G users. The Smart 4 power, with its large 5-inch display and 1.3GHz quad core processor, is designed with the 4G user experience in mind.”

Available in black, the Vodafone Smart 4 power is available exclusively from Vodafone, priced at $349. The Smart 4 power comes pre-loaded with the My Vodafone app, allowing customers to easily control their account.